Willie Hertford

President, Miller Lumber Company

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Profile

Willie Hertford, President of Miller Lumber Company in Bend, OR, brings a robust background in the building and construction industry, bolstered by a Bachelor of Science in Construction Administration from the University of Wisconsin-Madison and an MBA from the University of Phoenix. With over three decades of experience, Willie is dedicated to driving organizational growth, enhancing operational efficiencies, and fostering strong customer relationships.

Prior to leading Miller Lumber Company, Willie served as Vice President of Operations, where he streamlined operations and optimized resource allocation strategies, significantly contributing to the company’s success and growth trajectory. His tenure also included pivotal roles such as Corporate Branch Operations leader at OrePac Building Products in Wilsonville, OR. Here, Willie spearheaded initiatives to reduce expenses, standardize practices, rationalize vendors, and enhance training across multiple distribution units.

Willie’s career has been marked by success in diverse leadership roles, including Regional Sales Manager at BlueTarp Financial, where he excelled in forging partnerships with building material suppliers across several states. His proficiency in consultative selling and relationship-building consistently surpassed sales targets and fortified long-term business partnerships. As Division Manager at Masco Contractor Services, Willie managed full profit and loss responsibilities for multiple sales and installation divisions. His strategic leadership resulted in increased margins through process improvements, product line diversification, optimized capital utilization, and expanded market share strategies.

With his extensive expertise in strategic planning, business development, operations management, and team leadership, Willie continues to drive Miller Lumber Company forward with vision and dedication, ensuring the company remains at the forefront of the industry.