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Marketing Manager

The Marketing Manager for Kodiak Building Partners will support the marketing functions of our Operating Company businesses and Kodiak on a daily basis by supporting or executing content development, social media activities, and marketing strategies and tactics to incrementally grow sales.

Kodiak Building Partners: a $3 billion annual revenue company serving general contractors, homebuilders, sub-contractors, remodelers, and consumers through its facilities across the United States with a diverse array of products from four segments: Lumber and Building Materials, Interior Specialty Products, Construction Supplies and Commercial Drywall products.

PRIMARY JOB RESPONSIBILITY: 

Required tasks to fulfill primary responsibility:

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics
  • Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
  • Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
  • Collaborate, brainstorm, and strategize with multiple teams or clients on a wide range of materials that may include web pages, presentations, videos, social media posts, collateral, signage, internal communications, newsletters, and marketing materials
  • Develop creative and engaging promotional, short-form video to promote our brands through different social media platforms and the website.
  • Edit and optimize graphics and video content for social media platforms
  • Assist with video projects from concept to delivery (storyboard, design, animation, feedback, QA, and production).
  • Develops graphics, illustrations, and other creative materials for the web, social, internal communications and other digital platforms that is on-brand, reinforces our values and reputation, and is appropriate for our various audiences
  • Create infographics and presentation materials to simplify communication of complex concepts and data
  • Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
  • Manage the design and uploading process for all project materials, based on best practices for using a content management system
  • Update and maintain internal databases for designs, photography, and video

CHARACTERISTICS:

  • Team player
  • Self-motivated and ability to work independently
  • Ability to problem solve and think of multiple solutions to reach the desired results
  • Work requires professional written and verbal communication as well as great interpersonal skills.
  • Customer focused (i.e., generating accurate and timely results and effectively and timely communicating to customers, colleagues, and management)
  • High level of integrity
  • Desire to lead new idea creation and implementation

EDUCATION:

  • Bachelor’s degree (or equivalent) in marketing, business, or related field

EXPERIENCE:

  • Minimum of 2 years’ experience as a marketing associate, marketing assistant or related position
  • Proven experience developing marketing plans and campaigns
  • Strong project management, multitasking, and decision-making skills
  • Metrics-driven marketing mind with eye for creativity
  • Experience with marketing automation and CRM tools
  • Proficiency with online marketing and social media strategy and execution
  • Canva experience preferred
  • Adobe Illustrator experience a plus
  • Adobe Premiere Pro experience a plus

HYBRID SCHEDULE

  • In office Monday – Thursday, work from home on Friday

SALARY RANGE

  • $58,000 – $72,000

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